Jason Fletcher
Motion + Graphic Designer
Shopify - Ad
In this advertisement for Shopify, my goal was to encapsulate the vast digital marketplace and the ease with which Shopify facilitates ecommerce. To achieve this I envisioned a swarm of mouse cursors, each representing an individual shopper in the virtual world. Like a flock of birds moving in harmony, these cursors navigate the digital landscape, symbolizing the seamless shopping experience that Shopify provides. This visual metaphor serves to highlight the scale of online shopping and the attractive simplicity that Shopify brings to the selling process. On-spec project.