Jason Fletcher
Motion Designer
Nike Air Jordan 1 - Ad Series
The Nike Air Jordan 1, a timeless classic, has been the silent witness to many a game, victories and defeats alike. This advertisement infuses a modern energy into this iconic brand through the use of AI visuals of morphing graffiti. The transformation of the graffiti is a metaphor for the evolution of the brand itself, provocative yet true to its roots. And as for the shoes having wings, just ask anyone who loves basketball. On-spec project.