Jason Fletcher
Motion Designer
Intel - Logo Treatments
In preparation for a significant product launch, I undertook the task of refreshing the Intel logo. Each treatment, distinct in its own right, is tied together by the common thread of Intel’s brand identity. The outcome is a logo that maintains its legendary recognition, yet is invigorated with unfiltered creative energy. Intel’s products open up a world of artistic possibilities and my aim was to capture this spirit of boundless experimentation in visual form. On-spec project.